"Objective" = subjective
The Objectivist jargon substitutes unusual or specialised word meanings for standard ones.These specialised meanings can even be the exact opposite of the usual ones (see for example "sacrifice"). The Objectivist meanings are then either insisted upon, or inserted alongside the standard meanings and equivocated between. Thus on examination much Randian argument, especially in epistemology, consists literally of double-talk.
A key example of this is the usual meaning of the word "objective", which is redefined to include the contents of consciousness ie that which is usually called subjective. In this classic passage from "Objectivism: The Philosophy of Ayn Rand", we observe exactly how Leonard Peikoff engineers this rhetorical switcheroo:
"People often speak of “objective reality.” In this usage, which is harmless, “objective” means “independent of consciousness.” The actual purpose of the concept, however, is to be found not in metaphysics, but in epistemology. Strictly speaking, existents are not objective; they simply are. It is minds, and specifically conceptual processes [including their products], that are objective (emphasis DB) — or nonobjective." - Leonard Peikoff, OPAR p117