Tuesday, October 23, 2012

Atlas 2: An Even Bigger Bomb?

No surprises there.

Despite opening far wider than its predecessor, it's currently falling even faster and harder. Box Office Mojo has the brutal numbers.

Producer Harmon Kaslow claims that his movie is "not for everyone". Clearly he is a master of understatement.

And don't forget the unintentionally ironic merchandising.


Francois Tremblay said...


Posted by Willard on 10/13/2012

Unfortunately, it's made in China."


Tod said...

Some of the comments on Atlas Shrugged merchandise seem like satire, but I have to remind myself that they're serious. I guess that shows the distance that I have from them.

On the Rearden bracelet:
"I do not wear it often; have a feeling that I have to deserve the right to put it on."

On the money clip:
"This is my statement of "Freedom" My Million Dollar piece this is my favorite purchase. It cries "Freedom""

Taggart pin:
"Quickly lets you separate the moochers from the crowd."

Rey said...

On the other hand, I predict this Objectivist talk show will be a big, big hit: http://www.funnyordie.com/videos/32fefff604/ayn-rand-private-access-show

Anon69 said...

They really needed some A-list (or even B-list) actors if they wanted the public to come see this. Otherwise, what is the draw? And hence - why put it in theaters instead of direct-to-video?

Meh. I'll watch it on Netflix someday.

tombr said...

aergmenI watched the film in a near-deserted movie theatre in California's Bay Area. It was a pity: I thought the film better than the first instalment. Overall I give it 7 out of 10. Good but not brilliant.

Given the above, though, how does this blog explain the explosion in the sales of Atlas Shrugged over the past few years? The book is as gripping as ever, but the movie version has not caught fire. Is it a lack of marketing, or the cast, or what?

Daniel Barnes said...

>Given the above, though, how does this blog explain the explosion in the sales of Atlas Shrugged over the past few years?

Well, how would you explain it? I think you'd find that's pretty much how we'd explain it too.

Anonymous said...

It's the same story as the book and Part 1. Asshole critics didn't like it but public did. DVD sales of Atlas 1 exploded and this will happen again.
Danny Boy Barnesy booby and Nyquist the Vanity publisher are losers who 69 each other via virtual reality.

Francois Tremblay said...

There's a reason why "asshole critics" didn't like it but the public did. The public is full of idiots.

Also, being an anonymous coward is not very heroic, asshole.

Gordon Burkowski said...

Any suggestion that Atlas Shrugged Part 1 has had an “explosion” in DVD sales must come from a person whose grip on reality is tenuous at best.
According to the-numbers.com, Atlas Shrugged Part 1 had domestic DVD sales of $2,934,653 as of October 2012. Explosion, huh? Looks more like a fizzle to me.
By way of comparison, The Hunger Games had DVD sales for 2012 in excess of $100 million.

Daniel Barnes said...

Thanks Gordon, I was about to post on this very subject.

Of course, all it would have taken for our bold Anon to discover this is a moment of Googling, rather than introspecting their subjective wishes for an "explosive" hit. A small example of how Randians are, in practice, not much interested in how closely their views conform to reality.

CW said...

Why is it that members of an organization that prides itself on its supposed rationality and clear thinking seem prone to spouting out the most banal, wit-lacking, junior-high level (if that) insults?

This is Rand's legacy: "You guys 69 each other, hurrr!" You can smell the genius from here.

Dragonfly said...

Yup. It's always a treat to read those intelligent and rational comments by Objectivists. What a logic and what an erudition!

Just wondering: what would Rand have said about her followers of today?

Strelnikov said...

"Just wondering: what would Rand have said about her followers of today?"

[Thick Russian accent] I don't KNOW those people!