UPB 3: Preferences and morality. In his book Universal Preferable Behavior, Molyneux begins his disquisition on ethics by comparing assertions about preferences with assertions about matters of fact. Statements of fact, notes Molyneux are “objective, testable—and binding,” whereas statements of preference are “not generally considering binding … in any way.” Preferences are mere statements “of personal fondness.” It is not incumbent upon anyone to share our preferences. (22)
