The conservative internet news site and media company the DailyWire has announced that it has secured the exclusive rights to Ayn Rand's controversial best selling novel Atlas Shrugged. Daily Wire co-CEO Jeremy Boreing indicated plans for creating a series based on Rand's novel that would be streamed on the subscription-based DailyWire+. As Boering explained,
When we [i.e., the DailyWire] decided in 2020 to launch into entertainment, my vision at that time was to bring Ayn Rand’s seminal work on the creative power of economic freedom and the terrible consequences of its loss to the screen as a premium series. The obvious problem, we thought, is that we would never be able to get the rights to such a culturally ubiquitous work. I was wrong.”
I suspect Boering was not alone in believing that he would never get the rights to Atlas. So how did he pull it off? As far as can be made out, a deal was negotiated between Leonard Peikoff's and the DailyWire's lawyers, which strongly suggests that Peikoff himself must have signed off on the deal. As the DailyWire explained:
The deal was negotiated by Sonnier and general counsel Joshua Herr on behalf of DailyWire+, Roger Arar and Kaslow on behalf of Atlas Distribution Company, and Tim Knowlton of Curtis Brown Ltd. on behalf of the Peikoff Family Partnership and the Estate of Ayn Rand.Some orthodox Objectivists (James Valliant for instance) have declared themselves "terrified" by this news. They fear the DailyWire smuggle "conservative" notions into Atlas, particularly religious tropes. Jeremy Beoring insisted that the DailyWire+' version of Atlas would be true to the book’s message, plot, and character archetypes. I suspect being "true" to Rand's novel was part of the deal with Peikoff, although what exactly that will mean in practice remains to be seen. Bear in mind that those in the Objectivist world who wish to see a well-made version of Atlas don't exactly have a lot of choices when it comes to getting Atlas on screen. Hollywood would never deign to make such a series and the DailyWire is about the only film company in the world with first-rate production values willing to take on such a quixotic venture.
Of course it goes without saying that, even with high production values, Atlas remains essentially an unfilmable novel. It will be interesting to see who Boering enlists as the screenwriter for the project. Will Andrew Klavan be asked to try his hand at the business? And who's going to direct and act in this thing? Most Hollywood actors wouldn't dare involve themselves in a DailyWire+ project—let alone one involving the Ayn Rand. Is everyone ready for Gina Carano as Dagny Taggart and Laurence Fox as Hank Rearden? There's a decent chance both those actors, each of whom has suffered cancellation for their political views, will star in the series. Perhaps they can also find a part for James Woods.